Interview Transcript:
Betsy Jordyn: Well hello there everybody it's Betsy Jordyn of the Consultants Institute, and I am so excited to finally be interviewing Michael Zipursky of Consulting Success. So Michael and I met how many years ago was it, Michael? ...
Hooray your marketing efforts have paid off! You have a meeting scheduled with someone who has expressed interest in doing work with you. In this article, I want to share you with practical tips on how to leverage this meeting towards establishing your credibility with your future...
Forging a strong client relationship is not a matter of chance. It is the result of choice and whether or not the consultant has taken charge of the positioning process. Unlike other roles in an organization, consultants hold no formal position on the organization chart. It is up to the...
Content marketing is not some marketing fad.
It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees....
The number one way that really smart consultants get in the way of their own success is struggling with the fear that that they don't have what it takes.
Despite years of education and experience they stay up at night wondering what is the best way to let their future clients know about how...
Authentic leadership isn't a style. It's a stage of maturity and growth. Authentic leadership is where power and love intersect. Power and use of power are familiar concepts in business and the defining power as control, authority, capacity and influence is more than likely readily understandable...
One of the most hilarious Saturday Night Live skits is the one where Christopher Walken demands from the “Don’t Fear the Reaper” band (Blue Oyster Cult) that he needed more cowbell from Will Ferrell. I was watching this skit the other day with a good friend of mine who is an...
One of the most challenging experiences you'll ever encounter as a consultant is dealing with your client's resistance to change.
We get blindsided by this all-to-common reality because we are only working with our clients because they at some point expressed a desire...
When it comes to organizational change, most consultants think it's either all about project plans OR it's about managing the emotions and resistance that come with change.
But the truth is - it's both.
Leading change is both an art and a science. Your clients...
Alan was the CIO of an Information Technology organization that had employees across the globe. His instincts were absolutely correct – his organization was not set up to deliver what it needed to for his team’s internal clients and the company’s external customers. He started...
“There is one body, but it has many parts. But all its many parts make up one body.”
I created this visual to depict the essence of what it takes to create healthy organizations and sustainable success: respect, appreciation and value of each part of the organizational...
Imagine this scene. There is an operating room with patient prepped for surgery and lying on the table. The anesthesia has taken effect and the surgeons and the rest of the medical team are positioned for the big event. The surgeon utters the words which we all know from medical TV dramas signals...
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