✆ Free Brand Strategy Call

Welcome to the
"Purpose to Profits" Blog

Actionable inspiration, expert interviews, and behind-the-scenes consulting and coaching secrets and best practices...all tied together by my mission to empower you to 
Turn Your Purpose as a Consultant or Coach into Profitable Reality!

SUBSCRIBE NOW

Welcome to the "Enough Already" Blog

Actionable inspiration, expert interview and behind-the-scenes consulting and coaching secrets and best practices...all tied together by my mission to empower you to
Get Seen and Paid What You're Worth

10 Questions to Ask in a Current State Review

Is your client needing a current state review but you're not sure what questions to ask. Here are the top 10 strategic questions you need to get answers to by virtue of your current state review:

1. Who are our customers? What do we provide to them?

2. What is the value proposition or brand...

Continue Reading...
Betsy Jordyn International
#1: Have Trouble Connecting with High-Level Buyers? Here's What To Do.
9:36
 
#1: Have Trouble Connecting with High-Level Buyers? Here's What To Do.

Download Episode Transcript

Whether you are new to consulting or have been consulting for a while SURELY you have considered the possibility of landing work with the larger companies.

Perhaps this question has been top of mind for a while. You've probably wondered:

"How would I meet those larger...

Continue Reading...
How I Grew My Consulting Business From Zero to $300,000 in 18 Months

It was the scariest moment of my life. 

I was leading one of the most strategic and high-profile projects the Disney operations executives had ever collectively embarked on and I knew it was time for me to quit. This big decision wasn't about Disney - as the company and its...

Continue Reading...
How to Turn Your Strengths into a Successful Consulting Business

If you are like me, you're a consultant because you want to change the world.

You want to help leaders and companies create healthy work environments filled with engaged employees and customers.

But you leapt from the corporate ladder (or are thinking about it) because you also want to...

Continue Reading...
5 Steps to Getting the Price Right

When you are trying to figure out how to price your consulting, you’re really asking three related but very different questions.

Sure you want to know about the nuts and bolts about pricing.

You also want some insight into how to increase your fees and make more money consulting.

But...

Continue Reading...
Wise, Foolish or Evil: Who Are You Consulting To?

"But what a fool believes he sees
No wise man has the power to reason away"  (Kenny Loggins/Michael McDonald)

Not everyone you consult to is the same and therefore you cannot use the same strategies to support their resistance to change.

According to author, psychologist and business advisor,...

Continue Reading...
How to Diagnose Performance Challenges

Here's the thing: If you are a consultant (internal or external) at some point you'll be asked to design and deliver a training experience. 

It's not that there's anything wrong with training because sometimes lack of knowledge and skills is the root cause to performance challenges. And when...

Continue Reading...
 
Taking the Courageous Leap into Full-Time Consulting with Bill Carl Johnson

Have you ever thought to yourself, “I really want to ditch corporate and become your own boss!” but the idea shopped there?

After a long and successful career at Disney, Bill Carl Johnson finally acted on that vision and took the leap into full-time consulting business ownership.

He...

Continue Reading...
Face the Five Fears of Working for Yourself

Working for yourself is scary. Anyone who tells you otherwise is lying!

The only way to conquer the normal fears that come along with entrepreneurship is to understand them and face them head on. You don't overcome them, you befriend them.

There are five fears that you can expect:

...

Continue Reading...
How to Extend the Value of Your Next Leadership Training Contract

If you have been consulting for a while, more than likely you have been asked to design and deliver a leadership training program. If your proposal only included options around the training experience, you are leaving a great deal of value on the table for you...and your client.

When it...

Continue Reading...
 
[FREE VIDEO LESSON] How the Brain Buys: Strategies to Find & Connect with Your REAL Buyer

Do you feel stuck with your brand building efforts? Do you struggle with attracting leads and converting them into paying clients? Is your struggle getting so bad that you are questioning if you have what it takes and thinking of giving up your dreams of making money doing what you love because...

Continue Reading...
The Five Steps To a Consulting Business Launch

You have an amazing track record, experience and drive. 

What you don’t have is clarity on what to do first and how to make to ensure you are focusing on the right things, at the right time and in the right way.

When considering or taking the leap from the corporate ladder to...

Continue Reading...

Want to stay in touching by receiving my empowering business positioning tips and insights directly to your inbox?

As a bonus you'll receive my free value proposition template. This free guide will help you conversationally share what you do in a way that is so compelling that people take notice, ask more questions and even book a discovery call with you right on the spot!

Sign up below to join my community!