Your consulting and coaching is powerful and makes a difference.
Only problem?
You don’t the words to describe that difference in a way that people get.
You have a ton of strengths and experience, but you don’t know which to focus on or how to package them in a way that resonates with clients.
And now you find yourself overthinking, second-guessing, and battling imposter syndrome - paralyzed instead of moving forward.
How can you get traction your goals when you're not clear who you serve, the value you create, and frame what you offer?
Hey there! I’m Betsy Jordyn.
I'm here to help you untangle your thoughts to find the words that bring clarity to what you do (and the RIGHT clients to you)Â
My expert knowledge of personal branding and the consulting and coaching industry, is what I’ll use to help you turn your complex ideas into clear, compelling client-converting messages and strategies.
I'll help you:
- Accelerate your success and path to the right clients
- Position you for greater impact and income
- Nail your niche and craft your value proposition
- Craft brand messages that resonate with the clients you want
- Stand out the market and get known for what you do and believe
- Get your website launched and establishing your credibility 24/7
- Land more strategic and transformational client engagementsÂ
- Minimize wasted hours in spin and analysis paralysis
- Avoid false starts and expensive trial and error
Meet Denise Musselwhite
CIO TURNED EXECUTIVE COACH
“I was profitable faster in my first year because I invested in Betsy first. She accelerated my growth in ways that I would not have realized without her.”
Meet Jason Fearnow
TRANSACTIONAL CONSULTANT TURNED INDUSTRY LEADER
“My authority in the market has increased substantially as a direct result of working with Betsy. I am now getting opportunities with the C-Suite that previously alluded me.”
“Betsy gave me the help needed to get my business up and running, saved me time and gave me the ability to be ready for my first client more quickly. I now have a business that reflects the work that I love most, I already achieved my year one income goals.”
Lori Smith, President, Lori Smith Consulting
"Working with Betsy helped me fine tune and define who I am as a coach and business owner and who I serve. From here I was able to give birth to my brand. I feel like a baby bird now pushed out of the nest ready to fly on my own and can target only the people who I want to work with and it has opened up a new network of contacts for me."
Rachelle Stone, President, R. Stone Consulting and Coaching
"Betsy's gave me end to end capabilities that would have taken me months to stumble through on my own accord. She has shaped my business, set the platform for a prosperous future. With Betsy in your backcourt you can help but create rich value for your customers."
Dave Saliaris, Founder, Saliaris Consulting Group
Work with Me
There's three steps in your brand clarity & messaging journey.
I can help you with just one step, two steps or all three.
Step 1Â
Clarify Your Foundational Brand Messaging & Positioning
Our work begins finding the right words that bring clarity to what you do and resonate with the right clients.
Through structured strategy sessions you'll clarify:
- Your ideal client and the problem you solve
- The market gaps you can uniquely fill
- How you’re different from other consultants and coaches
- Your core messages, including your title and “what I do” script
The result? End the spin, get traction and focus, get much BETTER results from networking, avoid expensive trial and error, and best of all - rock-solid clarity and confidence in what you do!
“Betsy helped me get my business launched and positioned to consistently attract clients Before I worked with her, I struggled to explain “what I do.” Now I can articulate it without selling because I’m clear and confident in the value I bring to my ideal clients.”
– Ayana Knowles, Sales Consultant
Step 2Â
Strategically Frame & Price Your Offers that Show Your True Value
This when your clarity becomes revenue. Through additional strategy sessions you'll:
- Create strategic, high-paying offers clients will be saying "yes" to
- Set fees that represent an ROI to your clients - and equitable compensation for you
- Develop strategies and routines (that you'll enjoy) for attracting clients
- Formalize the steps and scripts for exactly what you'll and say to turn conversations into clients - no more second guessing or figuring it in front of clients!
The result? You know exactly how your business will make money and how you'll consistently attract clients and land high-paying engagements in ways that align with your values and strengths.
"We are now landing all of our contracts and winning more meaningful and profitable work as a result of how Betsy helped us refine how we communicated our value and pitched ourselves to potential clients.”
– Peggy Riley & Hilary Duwe, Branding Strategists & Designers
Step 3Â
Get Your Website Done & Launched
With the Backstage Coaching
and/or Done-For-You Support
Finally it's time to build a website that conveys your style and connects with your clients done - working 24/7 establishing your credibility. Â
I have lots of ways to support you with this step. You pick what you need:
- Website strategic planning
- Website wireframes with copywriting prompts
- Training on how to use AI to write human-sounding copy
- Coaching on how to hire and work with your photographer
- First drafts of copy for your Home, About and Services pages
- Visual branding - logo, color palette, fonts
- Custom website design - single or multi-page
- LinkedIn profile optimization
- Launch strategy to engage your network
- Getting started with list building and content marketing
"I launched my fabulous website and coaching business in less than 90 days because of Betsy and her team. Not only that – I have clear messages, compelling offers and confidence as an entrepreneur that I can do this."
– Kimberly Bolton, Teacher Mental Health Advocate & Coach
Not sure where to start or what you need?
Let's chat! Book a call with me. We'll chat about your goals, budget, timeline and figure out what works best for you.Â
Book a Call With Me
Are you wondering
Is This Program Right for You?
If you're stop spinning and start succeeding with rock-solid clarity and confidence, the answer is YES!
My clients are consultants and coaches at all stages - starting their first business, moving beyond subcontracting and referrals or pivoting their focus - who want both success AND significance.
In this program, you'll find the through-line that pulls your expertise, strengths and passions into the right business for you. You'll get the focus you need to get traction on your goals and streamline your path to the right clients who are ready to work with you.
But the real value?
You'll own the power of what you do. You'll market yourself without fear, ask clients to work with you without hesitation and charge fees that reflect your worth without apology.Â
“In the work with Betsy, I have learned what I’m good at, how to use it and how to market it. It was kind of a decoding of my entire life. Now I can position myself to make real impact. Now I see where my expertise fits in and go for the projects where I’m truly happy to contribute, instead of just taking what’s available to get by.”
Helena Gallbo
President, Gallbo Coaching
"I was afraid of becoming known for something that I didn’t care about. I like some aspects of what I did but it’s not what I what I want to be known for. This is where I was stuck. Now I have a business that reflects work that I get excited about and say 'this is who I am' and it flows out of me without effort."
Sandy Johnson
President, Sandy Johnson Consulting
“Betsy permanently changed the way I view myself and my business. Although new to the consulting industry I bring a wealth of experience that is worth significant value to future clients and not be intimidated by asking for what I’m worth.”
Frederick Griffin
CEO, Griffin & Associates
Ready to Get Started?
Your Streamlined Path to Clarity, Confidence & the Right Clients Starts with a Simple CallÂ
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I'm an ex-Disney consultant turned strategic brand builder dedicated to helping consultants and coaches own the power of what they do and position themselves for the clients, impact and income they are fully capable of.
Want in? Request a discovery meeting to get started.