0:00:01 - Sarah Gleeson
Right and in the meantime, you know, working with you and going through some of your programs and also growing as an individual in this new space, you know I'm confidently vulnerable today.
0:00:18 - Betsy Jordyn
You know, oh, that's so good. Right so different, to be like confidently vulnerable versus just like I'm just kind of undone vulnerable.
0:00:27 - Sarah Gleeson
Exactly. You know and, and I'm okay telling people my journey and what's happened to me and where I come from and where I'm going and why I want to go there. I'm, I'm, I'm comfortable telling people those things.
0:00:48 - Betsy Jordyn
So welcome everybody to this week's episode of the enough already podcast. This is the show for consultants and coaches who want to forge their own paths to success in their careers, their businesses and their lives. And today I have a special guest. I have Sarah Gleason, and Sarah Gleason and I have been working together, I would say, off and on, for over five years, and so she's been a business owner for a really long time. She's been in the coaching business for a long time and she really feels like now she's come into her own and really have created that business that was meant for her. And so she's been in this long journey.
And I know, for some of you who are listening in, you know that you're just getting started and you really want to clarity. And there's other people who've been at it for a while, who have tried a lot of different things, and so if you are in both places, it's going to really benefit you. But the people who have been at it for a while and it's like wow, she's just not bang on quite yet You're definitely going to want to listen in. So I'm really excited to have Sarah on the show. So, without further ado, welcome Sarah.
0:01:47 - Sarah Gleeson
Thank you very much, Betsy.
0:01:50 - Betsy Jordyn
So, as I alluded, you've been in a business for a while, so why don't you give us, like, the backstory of your career and your overall journey of how, what you're doing, you know, how you got from where you are and where you are now, and then I'll probably, you know, stop you and probe for a little bit, because you know I like to really dig in and understand you.
0:02:10 - Sarah Gleeson
Yeah, no worries at all. I'd like to say it's a very exciting and and and luxurious story, but it's not. I had a lot of hurdles, a lot of obstacles. I've had a lot of fun along the way and I've had a lot of heartbreak along the way.
You know I've often talked about sort of this idea or this vision that I wanted for myself when you and I have chatted and you know I get this clarity, quotations, clarity on what I want to be doing and how I want to be helping people in my coaching practice, and I would take a couple of programs and think, yep, that's it, and then they never sort of worked that way and I'd get another program and I'd go, yep, that's a little closer, and I modify my plan a little bit and be good for maybe a few months and go, nope, this isn't fulfilling me either.
And this journey took a really long time. It took a lot of band aids and it took a lot of battle scars, because I was in the enthusiasm of being self employed as a solo premier and being an empath and really wanting to help people who don't necessarily know how to do it for themselves was always a really big driver for me, and the reality is, I couldn't do it myself, and so my confidence started to falter. I felt neglectful of my clients and not being able to really give them what I wanted to give them, and so, like a lot of people, I kept reading books and I kept taking courses, and it never fixed the problem.
0:04:09 - Betsy Jordyn
But you were just getting put more content to it because, like you started off, when did you leave, when did you start your business and what was your initial business about or like, or what were some of the iterations of that business?
0:04:21 - Sarah Gleeson
So I started my business as a clinical hypnotherapist. So I do have a psychology degree, but in the place that I live you needed a whole bunch of other requirements in order to become a licensed psychologist, and as a single mother, and I didn't have the ability to take the courses, let alone the money to take the courses. And so clinical hypnotherapy was something that I was able to utilize and to create a client base from, and so that clinical hypnotherapy turned into life coaching, and life coaching turned into one on one coaching as well as group coaching, and it allowed me to sort of be in that place of helping people with their mindset or their goals, or different, or bothering them. And it was good for a while and till it wasn't until I was, you know, jaded and feeling unfulfilled, and instead of being excited about helping people, I started to get upset at the idea that I had to put myself into that kind of energy, knowing that it wasn't really where I wanted to be. And so the next part of my journey was well, where do I want to be?
And that's when I bought my very first big ticket program and, shortly after doing so, found out that I had been the victim of a con man. And this individual is in the world actively promoting all of these really wonderful personal development guru type things that so many people like myself were really excited about participating in, only to find out that he's dishonest and I didn't. I didn't know that and I literally felt like being victimized again, you know, in a different way. And so it took me a while to overcome that and I stopped working with people all together because I just didn't trust the world for those leaders who are in my field of personal development to be exactly who they showed themselves to be, and I had to learn how to re trust all of that. Yeah, and it was, it was, it was just part of my journey. I didn't know that at the time, but it was just part of my journey.
0:06:57 - Betsy Jordyn
And so then I just had to recap where we're at so it can just make sure everybody's kind of following along with the story. And so it sounds like then is like so you started a business and you had all of these aspirations, like as a solopreneur, wanting to use your empathetic gifts, you had to be like what hypnotherapy was going to be the thing, and so it's just it wasn't working for you. And then you had all these other opportunities to invest in your business and, like people were making promises that they weren't necessarily delivering. So now you had a business and then you had business development and neither one of them were working for you.
0:07:36 - Sarah Gleeson
And I was out of money, yeah right. A lot of people get to because you know yeah because this guy had master marketing.
Master marketing and I. You know, like we've often talked about people who don't have the money until they really want something and then all of a sudden they find the money right. And I was absolutely in that scenario. You know, I didn't have any money but somehow I found the money to do this program. I even rearranged a payment system with them because I needed to be able to afford it. And then once the contract was signed, I realized it wasn't what it was supposed to be, but by then I'd already invested.
So I'm looking at the professional hiccup in that situation, only to realize that I'm not going to get the services that I thought I was going to get. And then I'm in a personal obstacle, that my confidence is broken. I feel victimized and you know my trust levels had been affected. How I conducted myself in business was affected from that point in time. And so when I'm working myself through that, then I get into my mind, you know, I just need somebody to tell me what to do.
And I kind of became addicted to this illusion of moving forward. Because if I took, you know, not high ticket courses anymore, because I didn't have money anymore, but you know a $27 course here and a $49 course there, and it didn't really give me any new information. But I felt like I was progressing. And then two, three, four years goes by and I realized I still don't have a business, I still don't have a clientele, I'm still facing my business on referrals only, which is not the bread and butter of an entrepreneur. So here I am once again putting everything I've got financially and emotionally into building my business and I'm at a stalemate.
0:09:39 - Betsy Jordyn
And I'm like what happened? What did you do at that point? Because now you're like, if you're keep investing money and things aren't working and the confidence, it's like a doom loop, like I'm spending money, I'm not getting results, I feel terrible. So I'm going to go, you know, like you know, solve that uncomfortable feeling with a little, you know, illusion of movement, fix it didn't work. Now my confidence. Now you're in a doom loop, like how did you get out of this doom loop?
0:10:02 - Sarah Gleeson
My next step wasn't even getting me out of it, but I didn't know that at the time. My next step was maybe I should partner with somebody who knows what they're doing Right, and so it's very exciting and lots of really amazing content creation meetings occurred, but that didn't manifest either, because I learned in that process that that individual was also faking it Same as me. You know, if I was talking to somebody, they didn't know where I was struggling in this. These, a couple of different partnerships. Actually both times where I thought they were in business was not exactly where it ended up that they were in business once I got in sort of the behind the scenes look.
And so once again, another defeat and another hurdle to try and overcome, because that was supposed to be my way out of the trouble that I was in and the stress that I was in not being able to build my business. And now I'm in a scenario where I've been self employed for so years. I'm not employable. Nobody wants to hire me because they know I'm not going to stick around. It says very clearly I've been running my own business for a while.
So I really had to take a deep look at where does my happiness lie, and do I even know where that might lie? And I didn't. I didn't know what it was going to take to make me happy. I didn't know what it was going to take to build my business. I just knew that my purpose for going through my life experiences the bad ones and the good ones, but mostly the bad ones had to have a benefit somewhere. There had to be a reason why these were my experiences. And how did I utilize those experience to try and help the people that I knew I was destined to help? Because I have the empathetic ability to really tap into people, and that comes from all of the struggles and all of the hurdles and all of the disappointments. But it doesn't have purpose unless I begin to use those things as a foundation to building my business. And then I met you.
0:12:24 - Betsy Jordyn
We get into that one, because I definitely want to dive into that one, because I want to hear about, like you know, the power of our work together, because that makes me feel like satisfied and happy and I'm sure, but I don't want it to be about me. I want to sit with this reality of what you experienced before we move on, because this is really significant and a lot of people I know go through this. I know for me, as a business owner, I went through a very similar struggle. You know where I left Disney and I started my own business and at the time, you know, as a single parent. So the logical thing, the most monetizable path, was obviously to start a consulting business and I spent a lot of money you know good, you know a lot of money to build a consulting business and it was very successful. But I had outgrown consulting like I wanted to do something different and then, as I tried to pivot you know there's tons of people who would take my money to help me, you know start manifesting my consulting tools and that type of thing. I spent like over $100,000 to manifest a business. That really wasn't my dream business, like it was a stepping stone into what I have now.
But I definitely know that pain because it's like now I'm in this loop of like I'm spending good money after bad. It's like that sunk cost fallacy of trying to make something work that wasn't even working. And I know that I'm not alone. You're not alone, a lot of us do that. Where there's so much noise in our space or in the business mentoring space, business coaching, the year you like to it's, there's an understandable fear. So just want us to all sit with that, like if you're listening in and you've had this experience, like what, what encouragement you know for you as an empath, as a, as a hypnotherapist, is somebody who's who's helps people at a very deep level. What advice would you give to the younger version of you, the younger version of me, and to those who are listening, who are going through this exact struggle right now, right now around, just dealing with the emotion and the shame and all of the other feelings?
0:14:22 - Sarah Gleeson
One of the things that was really difficult for me to do and once I did it, everything began to change and that was on it. I spent so much time trying to avoid the things that were in my way and I spent so much time trying to minimize some of the things that were in my way because at those in those days, they didn't serve a purpose. You know, mindset like when I was building my business, mindset was the big thing and you know, back then I was a mindset coach. I dealt with all of that struggling with my own mindset right, and I was kind of this hypocrisy that I was also dealing with and I had a lot of guilt about that. But it is what it is, that that's what I was doing and it wasn't until recently and we'll get into that when you and I are talking about us that I learned that I was never a mindset coach. What I was a coach about was helping people turn their past pain into something meaningful. Something meaningful that can help them be empowered and to reach their potential, and I didn't know that at the time.
I felt, you know, I grew up in a culture where I'd seen a therapist for many, many years and I come from Ireland and you know, in those days you never let the neighbors know what's going on.
You know, that's kind of the environment that I grew up in and I remember my mother as much love and support as she would give me.
I remember my mother saying to me one day oh, Sarah, just get over it and deal with it like everybody else does. And that's the way that I thought I was supposed to be and it was 100% struggle, 100% of the time, because I couldn't get over the things that happen to me and they were very much a part of me. The disappointments, the challenges, the traumas all of it was very much a part of me and I bring 100% of that to how I help people. That's why I am so good at helping people, because I understand where they're coming from and I realized that I had become really, really good at telling what, telling people what they wanted to hear, versus being authentic and vulnerable, so that I could help them even more than I had originally imagined I could help them. Once I started being vulnerable with people, not only did I heal, but I became a much better coach, because now all the fluff and frill is gone and we're dealing with raw stuff that is meaningful and makes a difference, you know.
0:17:29 - Betsy Jordyn
So, like one of the suggestions and just in terms of like, really owning who you are, owning what you're, how you're wired, what you're really yearning to do, just own that.
But I wonder, like, how do you address people who are like what I spent so much money is like I can't imagine how much I spent more like, or I feel so embarrassed because I put my eggs into this particular guru's basket, or I pay for this e course and it didn't create any results and so now I'm skittish, or I have so much like imposter syndrome now, not even just about what my business is all about, but imposter syndrome about me as an entrepreneur. You know real quick, you know, just like, a couple tips that you can give to someone to help them, you know, move past that so that they can move forward. Like you know and we're going to talk about what you did, because you did continue to invest in your business and you did continue to invest in yourself how do you overcome that so that you can find the right person and invest yourself in the proper, the best way and free yourself from like I spent so much money and so I'm so embarrassed. You know, like that.
0:18:32 - Sarah Gleeson
Not just embarrassed broke, right, yeah, embarrassing broke, yeah. So the the the right program shows up and I don't have any money left, right, I can't take it, even if it's right in front of me. You know, and so there's a lot of emotion that goes around that, especially as a single mother myself, you know my kids need to eat, but I've got a $100 bill, so where do I spend it, you know? Do I spend it on the promise of making money or do I feed them whatever it is that they need to eat? Had those challenges all the time.
0:19:04 - Betsy Jordyn
Can't honestly say that I always gave it to my kids, you know what's, what's the tips, what are the encouragement to give someone who's in that space?
0:19:13 - Sarah Gleeson
Well, I think imposter syndrome means that you're doing something that has purpose to you because you really want to do it. Well, and you know, for people who struggle like I struggled with imposter syndrome and it wasn't until I owned that I'm on a learning curve. I'll always be on a learning curve. I won't always know everything. Somebody's always going to be better than me. Till I understood that none of that was bad. You know that changes things. So you know, if you're going to label yourself or a person's going to label themselves on this entrepreneurial journey, don't do it from a comparison perspective. You know now, when I feel like I'm not as good as somebody else, I turn it around and I say what is that person doing that's making me feel this way? Is it something I'm observing on a video or a course or something like that? And really what's happening is I wish I was doing that, right. So what is it about that? That I could be doing something similar, specific to my clients, perhaps, right?
0:20:23 - Betsy Jordyn
So own it, don't compare yourself. Like I would probably say if I were going to answer my own question. Or I'm like well, what tips would I give to someone who's in this moment of like okay, I've tried a lot of things and I still don't have the dream business that I love. I will tell you from my experience every single thing I did led me to where I'm at right now.
You know, and everything, sir. So even you know like having a successful consulting business. You know, after being a consultant for 20, 30 years, like I have deep understanding of corporate. I have deep understanding of the market that my clients want to serve. I understand because I struggled with my pivot from consulting to the mentoring business that I have now. I have deep understanding of how hard it is to reinvent yourself. I develop like skills that I wouldn't have had Like, even though, like some of the courses that I had created in my earlier journey didn't make the money that I expected. I still know how to create a course in my sleep now because of it and I could help other people, and so that would be the advice I would give. Is every single dollar that you spent that you feel like you didn't get a direct ROI. You're going to get an ROI down the road once you get further into your process.
0:21:31 - Sarah Gleeson
So that would be the advice I would give, and it seems like you're nodding your head, so you would agree that everything serves 100%, 100%, and it doesn't always feel like that at the time, but I'm an excellent coach today because of all the things that didn't go right in my life.
0:21:48 - Betsy Jordyn
Right and everything. Yes, that's a great quote Everything. I'm a great coach because of everything that didn't go right, even more so than the things that did go right.
0:21:58 - Sarah Gleeson
Absolutely 100%, because I had to learn the skills to manage and handle those situations Right. And when somebody comes to see me as a client and they show up with whatever is going on for them, there's very little that somebody can come to me with that I won't understand and appreciate. Right. Right, somebody comes to me and says, oh my God, this is so hard. Yeah, it is. It was hard for me too, until I overcame it, right.
0:22:31 - Betsy Jordyn
So now we're going to get to the overcoming it part, and you're going to talk about how you met me, so I'm all excited about that, of course.
0:22:37 - Sarah Gleeson
I don't even remember exactly how I met you, but I do remember that you were promoting something. I don't remember what it was.
0:22:47 - Betsy Jordyn
I do. It was my first brand breakthrough group coaching program that's right. I did a free webinar and then I was like playing with webinars and then I realized like live webinars really work and I had a handful of people like stayed every second towards the very end, and you were one of them. I was signed up for that program. That was my first group coaching.
0:23:05 - Sarah Gleeson
I was. So that's right, and we did a. We did a what do you call it? A discovery call to make sure that we were right, fit. And I was like, yeah, I'm in. And then what was interesting was, you know, we've become friends since those days, but my journey to today's relationship with you was not necessarily, you know, in consistent time spans, like, I think, the first course I took, and it was maybe a couple of months, I think it was, maybe I don't remember.
0:23:45 - Betsy Jordyn
It was like six weeks and then then we did some one-on-one stuff and then, and then there was like a time period, and then you came back and there was a time period?
0:23:53 - Sarah Gleeson
yeah, because I went and tried other things right, and that first. So it's really interesting because you ask me, what would I tell people? And one of the things that I hear all the time as a coach, even as a consultant, I suppose you hear it find your niche, find your niche, find your niche. And you know, we all understand what that means. But I didn't really understand what that means until I started doing the work with you, because it wasn't really about my niche, it was about me, and every time I took a program with you, I got a little closer to who my perfect client was and I didn't realize I was even on that journey, because every time I landed there in a particular place, I thought that was it. I was like, yep, this is my person, and it didn't work.
And then I'd do something else and I'd get a little tighter and a little tighter and found my way back to you and we had a conversation and what I have been trying to articulate for much of my professional career and failed miserably at doing, you were able to articulate with words.
And I remember saying to you that that, right, there is what I want to do and how I want to help people and I burst into tears Right. Oh, I'm tearing now Because I landed Right. I landed and I knew I was where I needed to be finally, and then the magic started happening Right, and it took me years to get there, and none of those years were wasted. I would have very much liked to have had a magic wand and have woken up one day and been exactly where I wanted to be, but for many people, including myself, it didn't work that way. But now that I'm here, I wouldn't trade it for the world Right. And in the meantime, working with you and going through some of your programs and also growing as an individual in this new space, I'm confidently vulnerable today.
0:26:13 - Betsy Jordyn
Oh, that's so good. Right, it's different to be confidently vulnerable versus, just like I'm just kind of undone vulnerable.
0:26:21 - Sarah Gleeson
Exactly and I'm OK telling people my journey and what's happened to me and where I come from and where I'm going and why I want to go there. I'm comfortable telling people those things Because for the longest time everybody was saying fake it till you make it Right. That was like the slogan everywhere Fake it till you make it Manifest it, put it on a dream board, all that sort of stuff. But it never worked for me. I always felt fraudulent to some extent like intently fraudulent. You know I'm not going to tell somebody I understand where they're coming from. If I never walked in their shoes, I don't know where they're coming from. But the moment I started allowing myself and my personal stories to direct my empathy versus my logic, my connection with people a thousand fold improved.
0:27:21 - Betsy Jordyn
I remember when we had that moment and I think what's really powerful first off, your tears really just touched me, because that's what I'm all about. It's like, you know, cause it's not just about coming up with a business strategy or brand, it's about activating like who you are on the inside and the out. You know it's really aligning your business to who you are in your soul. And it's very personal and I remember like there was several like really important moments, like there was the first moment where it's not it wasn't just enough to just identify an ideal client, you know, like we kind of had the ideal client, but it's like really trying to figure out the problem that you wanted to solve.
And it was like I think the light bulb moment was is bringing in all these threads, because you're a prolific writer and a content creator and a creative and it was, and you've been, a business coach. It's one thing we didn't really talk about in your background is it wasn't just you did hypnotherapy, but you were also a business coach for a long period of time as well, and all of these threads came together where you wanna help people who have gone through some degree of trauma and you wanna turn. You wanna help them turn it into a container for good, some sort of creative project or a podcast or a book or a videos or video series or whatever it is like make meaning, just like you did, and I think that there was some something about like all of you coming to the table to support this particular person.
0:28:46 - Sarah Gleeson
Well, and I remember that conversation. I remember the window I was sitting at having that conversation because it was a powerful moment for me when the light bulb clicked and what initiated that conversation was you kept asking me what's the problem I solved? And I couldn't answer it. I mean, I haven't been able to answer it for years. I know how I help people, but you were quite persistent in what's the problem I solved and I didn't know what the problem was I solved. I mean, I helped people feel better. And then you'd say, yeah, but why does that matter? And it was like I don't know how to answer that and I'd get frustrated because I didn't know how to answer that. And in that conversation you said, well, what do you wanna help people do? And again, nothing is ever wasted that we do.
And I had taken a course several years before. That was a three day course and I went to the course and they were going to yeah, I had to have a website. That was the caveat. To do the course I had to have a functioning website. And then I would go through the course and they would set up ClickFunnels and they do a tutorial and they'd set up whatever the money program was on my computer. So by the time I left this three day course, I had an operational business on my computer and I understood all the different moving parts. So I wasn't taking a course on how to do this, it was getting done for me, and that made all the difference in the world for me because, as much of an action-taker I am, I function better when people tell me what to do, instead of me having to interpret and trying to figure it out.
And so, when we were talking, you said to me well, how would you do that in reference to a book? Then? Cause, as you said, I'm a writer and I said well, if somebody came to me I would work them through. How do you figure out what you're going to write? What are you going to write? Maybe I do a little retreat where we do three or four days of just writing and figuring out how to publish and just basically take people on a journey.
And that's when it started to make sense, right when all the moving parts came together. It was. This is where I can help people essentially gain a voice that they have suppressed for much of their lives, a part of their lives, and put it into a purpose project where now it's turning that past pain into something meaningful, and not only on their own healing journey, but begin to heal other people and to help other people. And that ripple effect is what moves me. That ripple effect is the thing that keeps me going, because I know that my single story and being able to relate to however many people, is going to continue to ripple through the world and make a measurable difference. Because I made the decision to be confidently vulnerable and to tell people and show people that they're not alone and then show them how to get to those places of strength.
0:32:03 - Betsy Jordyn
You know, I just had an a-ha, as you were talking about, like why we both made mistakes at the beginning part of our journey. And what was the difference now and I'm gonna throw this out to you and you could tell me if I'm totally off or you can resonate is I think that there was something about like I wanna have my own business for whatever I want into my life, so I wanna make money and I'm looking for some sort of fast way to make money and it's like we're leaving huge swaths of ourselves and we're not there. And when people talk about a niche, I think there's a misunderstanding about a niche. It's like we think I've got all of these different dimensions of myself and I should just choose one and that's gonna be what I build my business on and look for as many people who want that one thing. And I think the way that I work as opposite is I wanna look at the person that I wanna help and the problem myself, and I'm gonna bring all parts of me into this process. Every part of me is going to have a voice at the table and that's how we're gonna be able to serve that person.
And I think what really made the difference for you, where it comes together with the Purpose Project, is all the different elements the hypnotherapy because you wanna help traumatize people have gone through some not traumatized people, people who've survived some significant trauma, who have this resilient heart and this resilient soul and they wanna use it for good in the world. Like that's that person and that's a person. You were the one that your mother was saying, hey, Sarah, why can't you get over this? And it's like no, I'm an empath, I take these things in more seriously and I wanna help the world. So it's that kind of person.
But you wanna help that kind of person with all of your things, the things you know about business, the things that you know about hypnotherapy and mindset and overcoming trauma, the things that you know also about creativity and creative expression. And all of these things found a home. And I think that's where I remember you cried, not just at this point, but when we delivered copy to you, when my copywriter, you know, tried to manifest it. You had that same experience because I think all of you were seen and I think there was a part of you that had been invisible before and nobody else was seeing it and we were able to activate the part of you that felt like I was unseen. And now we're seeing it. Now that person has a voice in your business that like a click phone holes and all of that didn't have, and I think that's the difference.
0:34:22 - Sarah Gleeson
Well, and I think I finally, sitting where I am today, I finally understand that I cannot be 100% of who. I am compartmentalized, right. So I'm a certain person to my children. I'm a certain person as a student. I'm a certain person as a coach. It took me 25 years to realize that I don't function that way.
It might be very successful for some people, some people might be really really good at that and in fact thrive in that circumstance, but not me. And you know finding mentors through my career, I always found mentors who were rocking it. You know people who were obviously successful, people who were empowered and confident, and I would be intoxicated in those seminars or those you know workshops and things that I would do. And it wasn't until probably a couple of years ago that I learned that part of the reason I never took action on those things is because I hadn't fully connected myself on the parts that I was compartmentalizing, the vulnerable parts, the parts that were feeling compromised, the parts that thought that you know, I've been in this so long, I should have achieved more by now. You know those kinds of conversations and right around the time that you and I sort of landed on the things that make me tick, which would eventually help me become who I am now.
I had a client who sent me a text message. That hadn't been a client for a long, long time and he had some very difficult challenges. And he had sent me a client a text message randomly and said you always told me I'd be able to look back and say I'm so glad that happened to me. And he said I just want you to know today's that day.
0:36:37 - Betsy Jordyn
Yeah, wow.
0:36:39 - Sarah Gleeson
So I'm just a crying mess to Betsy's audience. I'm always crying, but you know that's when I went, that that's why I do what I do. You know, and you know that's the purpose that I'm here for, and the connection that I had with that individual was because of the things that had happened to me in the past. So that is now my driver, and when I think of who I do my work for, I do it for me because you know it fulfills me. But I also do it because I know that there's people out there who will do their best work when they connect with somebody like me and they just need somebody to believe in them while they're still figuring out how to believe in themselves. And that text message was exactly that to me. I believed in him for many, many months of his life when he didn't have the ability to believe in himself, and by working together he finally got there and you know, isn't that even the essence of what a mentor is?
0:37:53 - Betsy Jordyn
is somebody who versus a coach you know, like a mentor is somebody who holds up the mirror and believes what's possible for someone until they can believe it for themselves.
0:38:03 - Sarah Gleeson
And you and I had a conversation last year sometime about the difference between a coach and a leader, and even that was a massive learning experience for me, because I started to realize that coaching is what I do, it's not who I am, and my goal is to be a leader. I want to lead people to a place that brings them into their best selves and their maximum potential and other things like that. And how do I lead them there? Through coaching.
0:38:36 - Betsy Jordyn
Right, and even more than that. So this is what I like about what your business is all about is that it's not just coaching, you know it's like. It's not like okay, like, for example, I want to write a book, you know, and I've always wanted to write a book, but it's not like. I have, like, you know and you know, writing, doing something like that is like outside of my comfort zone, is something new. I haven't done that yet. You know, got a bunch of other content, but I haven't done that particular thing.
I have, like somebody who can manage both sides of it is somebody's going to manage, like the mental blocks that you might have about putting your voice out in the world and especially if you come out of difficult situations, and that is the platform for good that you're going to create in the world. There's a lot of emotional things that go into it, but it's not like you have mindset over here and then the creative expression or the strategic aspirations and the strategy development over there, and I would say that you have to do it in a way that you feel supported. I would say we both share the same podcast team and I would say Samantha from Holly Phil Consulting, you know, is our you know our shared podcast person, and Samantha has been like for me, like all along, always encouraging me, you know, always helping me. You know consider new ways, and I think that that's part of that chain of impact. You know, like you do one thing and then you can go, and then your people are going to go off and they're going to be like, oh, that's a really great.
Uh, you know, in the first place, I mean there's a certain difference. You know you're creating not, you know you want to be a leader, but you're creating thought leaders, and I don't think thought leaders are just people who you know could, who are speakers and could take the stage and do all of that. Thought leaders is they have a very personal experience and they could find the universal message and share it with a world. Like a Monaco Lewinsky of kids, be protected from cyber bullying because of her personal story and her pain.
0:40:27 - Sarah Gleeson
Absolutely.
0:40:28 - Betsy Jordyn
That's who you're creating. You're creating that type of person who's going to be able to take not just the stage but the influence in the world.
0:40:38 - Sarah Gleeson
My experience with why I tend to get the results I get is because, you're right, I'm dealing with people who have a business venture, so to speak, but they're overcoming something, whether it's recent or whether it's something in the past. When those triggers show up, like imposter syndrome or insecurities somehow, because they don't want to put themselves out there because of bullying, as you mentioned, or whatever the case may be, I also have the ability and the experience to help them on the psychological side of that. That's why I can go to the best business coach in the world. But if I don't have the help mentally and emotionally, as I'm being told what to do and understand where those triggers are coming from, it's just information. It's not going to get me where I need to go.
Likewise, if I'm seeing a psychologist and I'm trying to start an entrepreneurial business and they don't know the first thing about email marketing lists, or they don't know the process involved in getting something out there and into the world, they're like two opposing things and they're equally important in a person's and in an individual. That's the component I know that changes people's ability to move forward, because a lot of people just need one excuse to stop Right. It's too hard. Just one thing isn't working. I can't handle this. You know I'm it, just it upsets me too much. Or you know I can't do my business because I don't understand this.
0:42:28 - Betsy Jordyn
And really what they're saying is I don't have the emotional capacity to work my way through the trigger so that I can accomplish it Right Right, and everybody goes through that at a different speed, especially when you're doing something creative Like I think that there's a thousand business mentors, there's a lot of people who could be like a book coach or a podcast team or somebody else like that but there's not a lot of people you know in who bring all of that together.
So it's like, yes, building a business, you can be a little bit more, but when you're doing a creative expression or you're putting yourself out to do a talk or write an article for you know, forbes or Huffington Post or something like that, you're putting yourself out, you know, especially if that's the whole thing. So let's get a little bit more detail into, like your business. So share your, your URL. I know you've got coaching programs and you have like creative, creative partnerships, like you mentioned the immersives, and then I also know you're launching a podcast. So let's talk about all of those things like so give us your address, tell us about your programs, talk about your podcast.
0:43:31 - Sarah Gleeson
So Sarah Gleason internationalcom is my website.
0:43:37 - Betsy Jordyn
And has two E's, not an EA.
0:43:39 - Sarah Gleeson
And Sarah has an H, so s a r a, h, g, l e s o n internationalcom and essentially it is the landing place for somebody who wants to turn their past pain into a purpose. And I do that and help people create their purpose project. So the Purpose Project is essentially a program that will allow people to figure out the best way that they want to use their voice so that they can, in turn, change the world through an active so maybe it's a book, maybe it's starting a podcast, maybe they want to become a coach themselves, whatever platform feels right to them, so that they can go out and do the changes in the world that are important to them. So the Purpose Project will create a system to allow them to figure out how do they find that voice. Once they find that voice, what's the platform that they want to use? And then how do they create that platform into exactly what it is that they need it to be so that they can go out into the world and do those things.
So, for example, you mentioned a book.
If somebody has a book idea that they want to write based on their past experience in life, as an example, they would come to me.
We would work through it and we would help create a book for them through their writing, but through our coaching and through our availability and helping them work through all of the different emotional components to putting thoughts, vulnerability, past experiences on paper.
Because as a writer I do know that it is a very lethargic healing practice to use your voice and to get your story out there. But it's terrifying sometimes, especially if somebody's story isn't a pretty one. But I can guarantee you that the healing portion of being able to do that is incredible and somebody out in the world is having a similar experience, on a similar journey, and that story will be the beacon of light and hope for them and that's why it's important to get stories out there. I am so done with living in a world where little girls are meant to be seen and not heard, where voices are discouraged because they're uncomfortable or they're inconvenient. No more. If somebody has a story that they want to share of how they got from point A to point B and it's purposeful and it's meaningful and it's part of their healing journey, they should share it.
0:46:25 - Betsy Jordyn
It's beautiful, it's really beautiful. So if somebody is sitting in the audience right now or taking a walk or wherever, you're listening to the podcast and you're thinking, gosh, I have something I really want to say. I'm not quite sure the container, like maybe they don't know if there's a book, they can come to you and you can help them figure out, like, which direction they really should go and what's the right format for them and what they want to communicate to the world. So that seems like to be the first part. So some of it's a little bit of strategy, ideation, then all the way through activation and implementation, so you can help them end to end with the mindset all along the way.
0:47:04 - Sarah Gleeson
Yeah, awesome, because they're going to get hiccups and they're going to get stuck and they're going to stop, and that's normal. But we need to be supported in those moments. Those are the moments where most people just stop all together.
0:47:18 - Betsy Jordyn
So it's more like action, learning, action learning, healing. You know where. It's kind of like your click funnels example, like where somebody did over a few days like I'll show you exactly how to do it, you walk away implemented. It's not like just theory of saying, hey, you should write a book. It's, hey, this is a good, here's your book idea, let's let's round it out and now I'll show you how to actually write the book.
Or you want to start up a nonprofit or an agent? You know some sort of movement or something like that. It's because of all your varied experiences as a business owner. So this is where we come back, full circle, because of all the different things that you tried, all the, all the courses, all the things that you've learned, and so you have to have all of those tools in your toolkit so that if somebody has an idea, it's not just about the idea, it's carrying it all the way through into implementation. And at the end it seems like the person not only gets like the book, the plot, the nonprofit, the movement that they wanted to start or whatever it is that they want to create, but they are transformed to do like a different kind of person because of it.
0:48:22 - Sarah Gleeson
Absolutely. They find their voice, and how they want to use that voice, then is totally up to them. Right, most people struggle to find that voice. They find they struggle to find the ability to use that voice.
0:48:37 - Betsy Jordyn
Yeah, so that's where you're different. Other coaches can help somebody find the voice, but it's not about finding the voice. It's about using the voice and and actually using your voice and creating the change that you want to make in the world. Absolutely, Absolutely Okay so tell me a little bit about your podcast. I know we've been talking for a long time and I want to be respectful of your time, but I do want to hear a little bit about your podcast, and when. When is that launching?
0:49:02 - Sarah Gleeson
So the survivor unleashed is launching in July of this year, 2023, and survivor unleashed is going to be a combination of conversations, strategies, skill sets, tools all sorts of different conversations with guests about people who have done exactly what we just talked about. And then there are people who have overcome some sort of trauma where they've made the decision to share their story with the world, in whatever platform that they've chosen as a way to make change. Some people will have written a book, some people will be coaches, some people will be stage speakers, so there's a different plethora of people who are going to be able to share their individual stories. They're not all the same stories, but what is consistent is that every one of these people took what happened to them and they turned it into a triumphant moment so that they could go out and they could make the difference in the world that they wanted to see. That perhaps they hadn't seen.
0:50:10 - Betsy Jordyn
And I'm just thinking of saying all right, Sarah, you're challenging me to use my voice. I've done that. I want to be on your show. I'm going to take that extra step and they're. They want you to consider them to be a guest. How do they get a hold of you to either learn more about your programs or to actually be a guest on your podcast?
0:50:29 - Sarah Gleeson
Anyways. So you can go straight to the website under contact at Sarah Gleason internationalcom. There's a file on there that they can fill out and it will come directly to me, or they can absolutely email me directly and you can do that through support at Sarah Gleason international.
0:50:50 - Betsy Jordyn
Perfect. So we've talked a lot about the so many different things. You know the ups and downs and the traumatic journey sometimes that people experience on their way from on to starting into entrepreneurship and really finding the business that they actually love it, that that's really meant for them. We talked about that. We talked about overcoming trauma and using those difficult situations as a source of resilience and impact on the world. We talked about a lot of different things. Is there anything else that you'd want to tell me about your journey? And I'm just not asking you the right question.
0:51:23 - Sarah Gleeson
I think if I was to leave a final thought for your audience, it would be one day at a time, and what worked yesterday may not be what works tomorrow, and that's okay. It doesn't mean that it's wrong, doesn't mean it won't work in the future, but we have to learn that every experience influences what we do next, and so, therefore, none of it is bad, and even if it feels bad in the moment.
0:51:54 - Betsy Jordyn
It's like that Buddhist principle of just like the non resistant to what is, just accept what is and be in that moment, absolutely, absolutely.
0:52:04 - Sarah Gleeson
If I hadn't learned how to do that, I wouldn't be on here talking to you right now. I'd probably be somewhere else, doing something completely different and being unfulfilled and, more importantly, not changing the lives that I know are changed by the work that I do.
0:52:22 - Betsy Jordyn
It's really powerful. Thank you so much, Sarah, for being on the show. It's been just a joy to watch you just come into your own and really be that confidently vulnerable person. I think it's just beautiful and I'm so grateful to have been a part of it and for everyone listening. I think Sarah is a great example of what it really means to have the resilience and the stick to it and to really like what the business, what the podcast name is.
It's enough already. It's getting to that point of enough already. Whatever holds you back from activating what you really want in your life. You really can do it and I'm really grateful for you all who are listening into my show and I will see you all next time. Thank you for tuning in. If today's episode lit a fire and you please rate and review. Enough already on Apple podcasts or subscribe wherever you listen. And if you're looking for your next step, visit me on my website at Betsy Jordyn dot com and it's Betsy Jordyn with a Y and you'll learn all about our end to end services that are custom designed to accelerate your success. Don't wait, start today.
