How To Explain What You Do with Clarity and Confidence (Ep51)
Have you ever gotten tongue tied when someone asks you what you do?
I know I have!
Today, I’m wrapping up my "Brand You" series by sharing tips and a script that gets people curious and excited about what you do.
"What do you do?" Is one of the first questions people ask, literally everywhere you go - networking events abound. And each time you go to the grocery store, meet neighbors, go to the kids' soccer match, attend holiday parties, it is a chance to meet clients or people who know your potential clients.
But, if you do not have an engaging answer to the question, you will lose people when you begin speaking. And you’ll leave opportunity on the table.
However, when you have a compelling “What Do You Do?” statement, people will immediately know why they want to work with you or refer you to friends or colleagues.
And you’ll instantly stand out among the crowd because the majority of consultants and coaches don’t do this well.
I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. I'ver heard it many times, when people get the blank stares, they feel like they need to work on their pitch.
There is a difference between a pitch and an engaging story of your business, and that is what we will talk about in this episode.
For consultants and coaches, traditional sales don’t work.
A pitch is about sales.
A story is about service.
I have a free PDF that goes along with today's episode. Check it out here: www.betsyjordyn.com/script.
It’s time to share the story of what you do with clarity, confidence and credibility!
Where to dive in:
[2:30] Hear why traditional sales and pitches don't work for consultants and coaches
[4:00] The four mistakes consultants or coaches make when asked, "What do you do?"
[7:20] Why you need to ground your "What I do" statement in your ideal client's transformation and story
[10:34] Hear how to be flexible and deliver the "What I do" script to different audiences in different settings
[18:57] Why no one wants to hear about your generic titles or aspirational phrases. Hear how the right script helps people get to know you.
[20:27] Hear the big recap!
Next steps:
- To to betsyjordyn.com/script and start to work on your ”What I do” script
- If you want personalized guidance through the process, I’d love to work with you. You can join my one-on-one brand and business mentoring program or better yet, join my Purpose to Profits Academy, launching in January which provides all the coaching I offer in my one-on-one program PLUS community support, full business implementation online courses and discounts on visual branding, website copywriting and more. Sign up now and get massive discounts and additional coaching from me. You can get all the details and pricing at www.betsyjordyn.com/academy. If it sounds like a good fit for what you’re working on for your business, definitely apply or schedule a consult call to learn more.
- If you’re enjoying this podcast, I’d love it if you would leave a rating or review where you’re listening. Be sure to subscribe so you don’t miss future episodes. As mentioned at the top of the episode, I’m wrapping up the Brand You series and starting a new one next week all about organizational consulting and advising executives.
About me: Betsy Jordyn is a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche. Her mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out her brand strategy, messaging, and design services at https://www.betsyjordyn.com
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
Related Blog, Video or Podcast Episode:
How to Build a Networking Strategy, On-Air Coaching with Vern Schellenger (Ep49)
How to Make Your Contacts Count with Vern Schellenger (Ep48)
Four Parts of a Well Positioned Consulting or Coaching Brand (Ep47)