Get Seen as an Expert (Ep18)
Ready out to stand out and be seen in the market as an expert worth premium fees?
Let's do this! Then let's do this. Let's make 2022 the year that you, once and for all give up playing small and marketing small. Instead, own your power and that you're already an expert.
The heart of what I do is help my clients position and language their zone of genius in the market to get seen and paid as the experts.
I had this big-aha during a mastermind I've been leading with clients around setting up marketing systems. I found myself saying, "It's all about positioning." over and over. When we talked about their brand, which marketing system best suited them, and words to use, I said, "it's all about positioning." When we talked about proposal writing and pricing, I jumped up and down and said it was about positioning!!
Your brand isn't a logo or a pithy tagline. It's a promise of value that you make and consistently deliver. But it's not enough to have that promise. You have to take charge of all the ways a client can create an image or impression of you and align that promise.
Where to dive in:
[3:55] The essential step to your brand positioning strategy
[8:01] How to to bridge vision and reality
[9:22] Why your words should reflect your power
[10:57] Why all your marketing touchpoints need to reflect who you are
[14:59] Three steps to be seen as an expert
What's next:
1) Make sure the spotlight of your business is on your ideal client. The easiest way to get out of your head writing-wise is to get into your clients. And if you do this, you'll automatically stand out from the crowd!
2) If you need help elevating your perspective on the value of what you do and your brand image or finding the words to describe your value, head on over to www.betsyjordyn.com/schedule to book time with me.
3) We discussed the big picture about being seen as an expert. In the next episode, I will share with you five positioning strategies consultants and coaches use to stand out in the market. Subscribe or follow in your podcast app so you don't miss it. If you enjoyed this episode and have a colleague who might get value out of it, please share with them.
About Me: The Enough Already podcast is hosted by Betsy Jordyn. I'm a Brand Positioning Strategist that helps consulting and coaching business owners clarify their brand positioning and messaging, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. My mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out my brand strategy, messaging and design services at https://www.betsyjordyn.com
Links:
Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: https://www.betsyjordyn.com/opt-in
Learn more about my Brand Positioning and Messaging strategy services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to get seen and paid as the expert you already are: https://betsyjordyn.as.me/schedule
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