How can you evolve from being a transactional consultant to a recognized industry leader?

What tactics need to change? What mindset needs to shift?

I talk about this with Jason Fearnow in today's episode of the Enough Already podcast.

Jason is an accomplished leader with specialized expertise in large contract negotiations for mega-mining projects. So when he got laid off unexpectedly, he was immediately presented with consulting opportunities. One thing led to another, and he found himself with a business, which was great for a while.

Until, Jason was ready to make a more significant impact on his industry, clients, and the world. In other words, it was time for him to evolve from transactional consultant to recognized leader!

Jason and I have an open and candid discussion about:

• Why getting laid off can be the best thing that can happen to your career
• How to be intentional about your business and get the clients you want (vs. settling for the ones that come to you)
• What it takes to do deep reflection work to shift your mindset and confidence
• Strategies for unearthing your superpowers and big, transformational ideas
• The freedom that comes from repelling the WRONG clients
• Why success should be measured first by the quality of your relationships

Where to dive in:

[2:47] What made Jason leave a big career?

[5:22] Consulting landed in Jason's lap. Hear what made Jason get intentional about his business.

[9:30] Tune in for how and why Jason positioned himself on value instead of trading time for money. Hear how it impacted his daily life and time.

[11:47] How did I help Jason find his superpower? How did this create a north start for his business and now thought leadership model?

[16:14] Do mining executives want to hear about why relationships are valuable? Hear how Jason harnesses his superpower in these scenarios and attracts the clients he pursuers with his ethics.

[18:26] Hear how gaining clarity helped Jason filter out people that were not his target audience. You hear his passion in this section!

[20:55] Hear what you have to do before you can show up and serve others the way you want.

[24:34] What is thought leadership? What new marketing strategies do you use for thought leadership instead of common marketing tactics.

[28:40] Hear what's next for Jason based on his visions, clarity, and new thought leadership model. Listen in on how he is spreading his skills across industries.

[32:41] What would Jason now tell himself when he was laid off?

What's next:

• Are you in transition? Give yourself permission to slow down and figure out what you want.
• Reverse engineer a plan based on the step above. You have to go slow to go fast. Enlist the right mentor or coach to help make this happen.
• Create a community of like minded people. Rise together.

About My Guest: Jason Fearnow advises leaders in the mining industry on how to get things done better – more strategic, collaborative and forward thinking. Through his prime contract and mega project consulting and individual and group coaching, he helps his clients focus on creating the win-win relationships that create the best results. Using his 20 years of experience in the mining industry, $45 Billion in prime contract negotiations and his passion for neuroscience, he offers solutions that create high-performance and quality relationships. You can find out more about Jason at his website at https://www.jasonfearnow.com

About Me: The Enough Already podcast is hosted by Betsy Jordyn. My marketing agency and mentoring firm helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that position them as sought-after experts, land clients with ease and integrity and take their place as thought leaders and influencers in their niche. Our mission is to help consultants and coaches monetize their best-at strengths and authentic passions to make a bigger difference in the world. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com 

Links:

Download our FREE guide to kickstarting your entrepreneurial journey and building a business that makes money and a difference: https://www.betsyjordyn.com/opt-in

Learn more about our Brand Messaging & Positioning program: https://www.betsyjordyn.com/messaging-positioning

Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule

Related Blog, Video or Podcast Episode:

Sustaining Success with Trust in Oneself with Dan Weedin

Turn the BEST of Your Career into Your Own Business with Lori Smith (Ep 10)

How to Take the Courageous Leap into Full-Time Consulting with Bill Carl Johnson