Welcome to the
"Purpose to Profits" Blog

Adam Schwartz was an experienced Chief Communications Officer for a $3b global hospitality company when he unexpectedly got laid off. When he got opportunities, he knew he didn't want to take another corporate job.

He wanted to do his own thing, but he didn't know what that was.

This sacred...

How can you evolve from being a transactional consultant to a recognized industry leader?

What tactics need to change? What mindset needs to shift?

I talked about this with Jason Fearnow in this interview.

Jason is an accomplished leader with specialized expertise in large contract negotiations...

Have you ever thought to yourself, "I'd love to take the best of my career and turn it into a business?" but got stuck because you didn't know how?

After a 20-year career as a leader at Wyndham, Lori Smith decided that she had done all she could for the company she loved. 

She had created a...

Have you switched up your career from leadership to consulting and coaching? Are you wondering how to establish your credibility with potential clients, especially when you're just starting?

Do you wish you had a ready response to the "What do you?" question that is engaging and compelling?

...

One of my favorite things to write and talk about is copywriting.

Which for most of my clients - it's their absolute least favorite thing. 

Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about...

“Because relationships are mutual, partners share a single fate; no action benefits one and harms the other.” (Lewis, Amini and Lannon)

Have you ever read a book that you know will change your life? I think my understanding of who I am and what I do as a consultant, mentor, mother,...

Do you know who your ideal consulting client is?

Some people think of an ideal consulting client as someone who would simply be willing to buy their products and services.

Here's the thing: You can do decent work with a lot of different leaders. But you can do AMAZING transformative work...

Charles Browne, Master Black Belt Six Sigma Process Improvement Expert found himself as a “consultant for hire” for big box consulting firms.

What frustrated him with this experience was how he wound up missing out on opportunities because of how he was positioned. He would have...

Over the years there has been one particular roadblock that I watch both new and experienced consultants and coaches hit time and time again.  The truth is, I hit the same roadblock when I first started.

We all know we have tremendous value to offer our clients.

We can see the transformation...

You can look at building a consulting and coaching practice in one of two ways. You can think of yourself as a freelancer who simply is always on the lookout for the next job. Or you can think of yourself as a brand that attracts right fit clients for years to come. If you want a practice that...

If you're a consulting or coaching business owner, you probably invest a ton of time, money and mental energy trying to find your perfect clients and convince them of your value. You might even stay up at night wondering what words you can use to establish instant credibility and how to market...

Rachelle Stone was an experienced meeting and events executive with 28 years in the industry until she simply imploded. She was maxed out way beyond her capacity and had no personal life and was living to work. She decided to quit and quickly hung up her shingle without really understanding what...