How to Build Your Consulting or Coaching Brand on Social Media (even if you’re not a fan)

Imagine walking into a networking event and you don’t know a soul. How quickly would you want to duck out? That’s how social media can feel for many consultants and coaches. BUT what if I told you that this 24/7 networking event could not just be bearable but actually fun and exactly what you need to build awareness about your brand and get clients?

I get it – social media can feel like a chore, another box to tick on your endless to-do list. The endless scrolling through your feed, the quest for likes and comments, the pressure to be “on” and showing up – it’s enough to make even the most extroverted professionals feel a bit queasy. And for the introverted among us, almost physically ill!

If you’re nodding along, would you be open to changing your mind?

If so, watch this video from my latest episode of the “Enough Already” podcast. I’m joined by members of my mastermind community who recently just participated in a “Social Media for Skeptics” challenge and we’ll be sharing how our strategies, skills, perspective, and results shifted about social media, especially LinkedIn.

You’ll hear about how:

• Leadership and organizational consultant Keith Smith created a viral post that led to more than 24K views
• Wellness coach Julie Griffin grew her network by 10%
• Parent coach Sari Goodman grew in her consistency and ability to handle challenging comments on her posts
• Teacher mental health coach Kimberly Bolton inspired our community to balance social media goals with the vulnerability challenges of showing up online

Before you write off social media as a soul-sucking endeavor, watch this episode and discover:

• The sneaky reason why focusing on “likes” and “comments” gets in the way of your social media success (and confidence)
• Why you’ll grow your social media network and following ONLY if you embrace being vulnerable and authentic
• Does having a professional community matter to your social media success? YES, but not exactly how you might be thinking.
• The psychology of high-paying clients– what you need to know BEFORE choosing what social media platforms to focus on
• When your social media routines aren’t working, do THIS instead!
• My #1 social media strategy that will help you instantly overcome any skepticism or hesitation

WHERE YOU MIGHT GET STUCK:

After listening to the episode, you might get stuck in the same places that my community got stuck in – the vulnerability of creating posts that lead to crickets, staying consistent with a social media routine, and trying to come up with content ideas.

TAKE ACTION:

• Want to increase your visibility and grow your network on LinkedIn, in less than 10 minutes a day? Download my “Win on LinkedIn” cheat sheet to help you build your brand and get clients.
• Join the Purpose to Profits Academy NOW. Get the recordings from the “Social Media for Skeptics” challenge, get a free workbook, AND participate in LIVE workshops on topics such as persuasive presentations and webinars.
• Is part of your social media challenge due to a lack of clarity on who your ideal client is and the words to use that resonate with them? Accelerate your success with my VIP Brand Strategy and Messaging Services!

Remember, no matter how introverted you are or how much you don’t love social media right now, you can get results. Behind every profile is a person and as a consultant or coach you love people. Stay connected to your values around service and you’ll be able to QUICKLY grow your social media effectiveness.