Lights, Camera, Impact with Adrian Salisbury: Attract Consulting and Coaching Clients Using Video
Sep 21, 2023Hold onto your headphones as we embark on a captivating journey with Adrian Salisbury, a seasoned professional in video creation and YouTube mastery. Adrian opens up about his entrepreneurial journey, transitioning from a 15-year photography career to harness the power of video, and the inception of his Pro Video Academy, now known as Impact. He paints a vivid picture of his early course development, which focused on long tail keywords, and the art of crafting a concise yet impactful three-page website.
We exchange insights with Adrian on the persuasive power of video as a tool for establishing trust and fostering deeper connections with viewers. He emphasizes the need to uphold a consistent, premium brand image, and how stepping into the world of pre-recorded videos can be a fruitful starting point. Adrian is firm on the necessity of investing in top-notch equipment and creating a video studio that reflects the quality and essence of your brand.
Lastly, we navigate various types of videos that can play a pivotal role at different stages of the client journey. We explore the charm of thank you videos in adding a personal touch, and the significance of how-to videos on YouTube for attracting potential clients. Adrian and I passionately advocates for video content that answers pain point questions, subtly dismissing the need for a typical ‘About Me’ video. As we draw the curtain on this enlightening conversation, we underscore the need to embrace video for professional triumph, and the magic of video in clinching business through compelling content.
About my guest: Adrian Salisbury created the Pro Video Academy in 2017 to help online entrepreneurs and business owners get their message out to the world through the powerful medium of video. No more saving up for expensive videographers and no more amateur looking webcam videos! His clients can now create their own professional quality videos or live-stream with affordable equipment from the comfort of their own home/office.
Connect on LinkedIn: https://www.linkedin.com/in/adriansalisbury/
About Betsy Jordyn: Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love. Betsy is the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes. Through her company and her content, she is on a mission to empower accomplished professionals to make the shift from success to significance and achieve their full potential in their careers and in their personal lives.
Connect on LinkedIn: https://www.linkedin.com/in/betsy-jordyn/
Links:
Download my one of my free resources to help you accelerate your success: https://www.betsyjordyn.com/downloads
Learn more about my brand messaging and positioning services: https://www.betsyjordyn.com/services
Schedule a consult call to talk about what you need to do to nail your messaging and rock your copy so you can stand out in the market and attract clients: https://betsyjordyn.as.me/schedule
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