#3: How to Overcome Your Client's #1 Fear About Change
Nov 20, 2017
One of the most challenging experiences you'll ever encounter as a consultant is dealing with your client's resistance to change.
We get blindsided by this all-to-common reality because we are only working with our clients because they at some point expressed a desire to change.
But when reality hits - they act like it was OUR idea.
Let me explain what is happening inside your client and why they are all of the sudden backpedaling on their commitment.
They think that if they change and mature, they are going to become something that they don't want to be, which in most cases some mythical image of a large bureaucratic company that has lost its ability to have fun and be creative. It's not unlike a teenager thinking that if they take on more responsibility and grow in their maturity they are going to be their joy-killing, stodgy parents.
In my latest episode from my podcast series Consulting Matters: Mastering the Art & Science of the Business I will share with you:
- What change is REALLY about (and I promise you, it's not what your client thinks)
- How to turn this insight into key messages to help your clients overcome their fear
Where you might get stuck:
Not having a consulting process that helps you sidestep and overcome client resistance.
Three Ways I Can Help You
When you’re ready to fully own the power of what you do and position yourself for the right clients and opportunities, here are three ways I can help.
- Brand Positioning & Messaging: I’ll help you get to the heart of your consulting and coaching’s unique value and express it in clear messaging that gets the RIGHT clients excited to work with you.
- Core Offer Framing & Pricing: Let’s package your expertise and strengths into irresistible, strategic offers that get you paid for the value you create (vs. the hours you work)
- Website Copy & Design: Let’s build you a high-quality, credible website that reflects your personality and brand promise…without the DIY stress.
